I just met this guy who exited his $1.5M/year startup

I just met this guy who exited a $1.5M/year startup. 

Then went viral 'by accident' and made 6 figures out of it 😂

I spent 45 minutes with him.

This is what I've learned from Alex Heiden:

Click here to watch the full interview

1 - Position yourself in a profitable niche

Tech companies have endless money and struggle with marketing.

Alex made how-to content about no-code and software building.

Result: Brand deals paying more per year than his finance degree could have earned.

Choose your battlefield wisely.

2 - Focus on Value Over Perfect Production

Alex didn't script his content or use fancy setups. His first viral video (2M views) was made quickly with no planning.

He focuses on delivering genuine value through simple, unscripted videos rather than perfecting production quality.

The key: consistency in helping your audience beats perfection every time.

3 - Strategic Content Hooks Using Name-Dropping

Alex gained followers by mentioning established influencers like Iman Gadzhi, then offering fresh perspectives on their strategies.

His formula: mention a known person + provide valuable commentary that makes people want to follow you.

This taps into existing audiences who already know these figures.

4 - Batch Content Creation for Consistency

He maintained daily posting for nearly 2 years by filming 14-28 videos twice per month.

His process:

• Film everything in one day

• Think of hooks (no scripts)

• Let himself flow naturally

Total time: 5 hours per month for daily content. Systems beat willpower.

5 - Build Multiple Revenue Streams from Your Audience

Alex monetized through:

• Brand deals (his biggest earner)

• 40K newsletter subscribers

• Development agency

• Affiliate marketing

His advice: Start with info products or high-ticket services, but affiliate marketing for tools your audience needs can be very lucrative with less work.

6 - Don't Force What Doesn't Feel Right

After his exit, Alex didn't immediately jump into another venture. He waited for the right opportunity.

His philosophy: "Your first business is about making money. After you have breathing room, the next thing has to be something you actually care about for long-term success."

Don't force opportunities that don't align with your interests.

The underlying theme: sustainable success comes from consistently providing value while building systems that don't require you to be "on" 24/7.

Every week I interview content creators who turned their personal brands into real businesses.

Click here to watch the interviews

PS: Who should I invite next? Answer this email with the link of his/her profile and I will make sur to get him/her on the podcast!

See you next week ✌️

Florian